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How to Effectively Market to Manufacturers

Posted by IndustrySelect on Monday, June 3, 2019

100010_marketingThe manufacturing world can be complicated to navigate as a marketer.

With so many options for manufacturers, it takes a sharp marketing plan to stand out from the competition and create a unique image.

Businesses need an effective plan, one that communicates what they offer and why they are the best choice with unmistakable clarity.

Is your marketing plan concise enough to hold and maintain a successful customer base?

These tips will help you assess your marketing plan and see if your business has utilized all of the components for long-term success.

Establish a unique positioning

Owning a successful business comes down to one simple question: What can you do for me? Your customers choose your business based on how well you can answer that question.

Who are you? What do you have to offer? Why are you the best choice?

Knowing what your business is and what it can do gives you a firm foundation on which to build.

If you're not certain of your brand's position, your customers won't be either.

Confidence is trustworthy and reliable. It can't be reached without knowing your position as a company and trusting in your own foundation.

Analyze what you already have

Know your resources. Taking a realistic look at what's available to you and how you can use it to the highest potential is critical in deciding how to market your company.

Do you already have a strong social media following or subscriber list? Do you have employees with strong communication skills and bonds with the clients?

You cannot identify what you need to improve until you identify what you already have. Look at every aspect of your business and current marketing strategy.

Assess what is being done well and what needs improvement. Once you've taken stock of your resources, you'll have a clear direction to push forward.

Decide who the content is for

A good business knows their customers. Focus on your client base. Is it where you'd like it to be? Are there demographics you perhaps want to engage but haven't yet?

Consider all of this when developing a new marketing plan.

Knowing who you're trying to reach makes a gigantic difference in whether you should focus on marketing on social media, in print, or through other methods.

Identify your target audience and keep up with whether or not you are meeting that goal. The better you know who you're selling to, the better you will be able to sell.

Use videos

People do not like to do extra work. Sad but true, customers are more likely to pick a company that makes information easily accessible than one that takes a little extra effort to understand. A key way of doing this is through videos.

Keeping what customers have to read to a minimum will allow you to hold their attention longer. Informational and promotional videos communicate your message in a way that is effortless to customers.

You can easily express tone, personality and the style of your brand to customers without having to send pages of pamphlets and documents.

Videos embrace the technologically sound world we live in and will put you in a prime position to advise your consumer base.

Build an e-commerce website

Similar to using videos, having a reliable web presence is critical to keeping and maintaining a strong following. Make it simple for your customers to browse, buy and keep track of their purchases.

As businesses move into the future, being able to conduct business online is becoming an expectation of consumers, not a perk.

Don't fall behind by refusing to update your payment methods.

Increase paid advertisements

Ads rake in revenue. They're what you need to grow your business, and they're what other companies offer to grow theirs. Where can you develop an advertising partnership?

It's the epitome of a "you help me, I'll help you" mentality and can give you the extra wiggle room you need to reach your goals.

Whether that be spending a bit to increase your ad presence or partnering with another company and allowing them to advertise with you, paid advertisements are the key to increasing revenue and making the most of marketing your vision.

By paying attention to these components, you'll be in a prime position to craft a marketing plan with a clear vision that reaches potential customers effectively.

Don't let lack of definition or poor technology usage take you out of the running.

Are you looking to improve your marketing strategy among manufacturers? An IndustrySelect database subscription gives you access to in-depth company profiles of 400,000 U.S. manufacturers, including one million executives. Try our free demo today.




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